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At YGS Print Solutions, we understand that appeal mailings are more than just paper, ink, and postage. They’re personal stories folded neatly into an envelope—quiet little reminders that a donor matters. Before someone clicks a link or opens an email, a letter can land on their kitchen table and say, “Hey, remember why you care?”
Direct mail is no longer just paper in a mailbox—it’s a strategic, data-powered experience that bridges the physical and digital. With postage costs on the rise, brands are shifting toward smarter, more personalized campaigns that leverage QR codes, sensory design, and precision targeting.
When a patient has a stroke, is preparing to have knee surgery, is diagnosed with cancer, or is facing any of a hundred other conditions and procedures, there is a lot the individual needs to know. Patients and families need to know about medication side effects, how to prepare for anything from a CT scan to a colonoscopy, how to recover as quickly as possible, and what to do if something goes wrong.
College enrollments have been declining over the past 10+ years – and the COVID-19 pandemic accelerated these declines. In 2022, 1.2 million fewer young adults (ages 18 to 24) were enrolled in college. That means many colleges and universities across the country are facing fewer applicants interested in attending and lower student enrollment numbers.
At YGS Print Solutions, we understand that appeal mailings are more than just paper, ink, and postage. They’re personal stories folded neatly into an envelope—quiet little reminders that a donor matters. Before someone clicks a link or opens an email, a letter can land on their kitchen table and say, “Hey, remember why you care?”
Direct mail is no longer just paper in a mailbox—it’s a strategic, data-powered experience that bridges the physical and digital. With postage costs on the rise, brands are shifting toward smarter, more personalized campaigns that leverage QR codes, sensory design, and precision targeting.
When a patient has a stroke, is preparing to have knee surgery, is diagnosed with cancer, or is facing any of a hundred other conditions and procedures, there is a lot the individual needs to know. Patients and families need to know about medication side effects, how to prepare for anything from a CT scan to a colonoscopy, how to recover as quickly as possible, and what to do if something goes wrong.
College enrollments have been declining over the past 10+ years – and the COVID-19 pandemic accelerated these declines. In 2022, 1.2 million fewer young adults (ages 18 to 24) were enrolled in college. That means many colleges and universities across the country are facing fewer applicants interested in attending and lower student enrollment numbers.
YGS Print Solutions, a proud company of The YGS Group, is well known for its quality print products. From brochures and flyers to magazines and reports, YGS Print Solutions creates high-quality, consistent products. But did you know that’s only one part of the services we offer? “YGS Print Solutions also has an impressive warehousing and […]
Digital media has become so ingrained into our day-to-day work and personal lives that it’s hard to remember what life was like before personal computers, the internet, smartphones, and social media. The volume of email increases each year, with an estimated 361.6 billion emails sent every day worldwide. And people are spending more and more […]
Digital platforms may figure prominently in the media landscape today, but print publications continue to demonstrate their value in the marketing mix. Physical media has a certain appeal unparalleled in the online environment: Your organization’s thought leadership articles and relevant advertising are literally at anyone’s fingertips. Rather than sorting through hundreds of search engine results, […]
In the digital era, consumers crave engaging and immersive experiences that go beyond traditional product interactions. Enter interactive print technologies—QR codes, Augmented Reality (AR), and Near Field Communications (NFC)—that bridge the gap between physical printed materials and digital interactions. In this blog post, we will explore how these interactive elements are transforming consumer engagement, providing […]
In an era where digital marketing has gained significant traction, the role of direct mail might seem overshadowed. However, with innovative solutions like CampaignMail 2.0, direct mail campaigns are undergoing a renaissance, offering unprecedented engagement opportunities that bridge the gap between traditional and modern marketing approaches. In this article, we explore how CampaignMail 2.0 has […]