Digital platforms may figure prominently in the media landscape today, but print publications continue to demonstrate their value in the marketing mix. Physical media has a certain appeal unparalleled in the online environment: Your organization’s thought leadership articles and relevant advertising are literally at anyone’s fingertips. Rather than sorting through hundreds of search engine results, […]

In an era where digital marketing has gained significant traction, the role of direct mail might seem overshadowed. However, with innovative solutions like CampaignMail 2.0, direct mail campaigns are undergoing a renaissance, offering unprecedented engagement opportunities that bridge the gap between traditional and modern marketing approaches. In this article, we explore how CampaignMail 2.0 has […]

In the digital era, consumers crave engaging and immersive experiences that go beyond traditional product interactions. Enter interactive print technologies—QR codes, Augmented Reality (AR), and Near Field Communications (NFC)—that bridge the gap between physical printed materials and digital interactions. In this blog post, we will explore how these interactive elements are transforming consumer engagement, providing […]