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April 24, 2024

How to Increase the Effectiveness of Direct Mail for Higher Education

College enrollments have been declining over the past 10+ years – and the COVID-19 pandemic accelerated these declines. In 2022, 1.2 million fewer young adults (ages 18 to 24) were enrolled in college. That means many colleges and universities across the country are facing fewer applicants interested in attending and lower student enrollment numbers. Higher […]

March 20, 2024

Warehousing and Fulfillment Services: Your Print Products Game Changer

YGS Print Solutions, a proud company of The YGS Group, is well known for its quality print products. From brochures and flyers to magazines and reports, YGS Print Solutions creates high-quality, consistent products. But did you know that’s only one part of the services we offer? “YGS Print Solutions also has an impressive warehousing and […]

February 21, 2024

Is Direct Mail Still Viable in a Digital-First World?

Digital media has become so ingrained into our day-to-day work and personal lives that it’s hard to remember what life was like before personal computers, the internet, smartphones, and social media. The volume of email increases each year, with an estimated 361.6 billion emails sent every day worldwide. And people are spending more and more […]

January 18, 2024

Magazines Remain Resilient Marketing Tools

Digital platforms may figure prominently in the media landscape today, but print publications continue to demonstrate their value in the marketing mix. Physical media has a certain appeal unparalleled in the online environment: Your organization’s thought leadership articles and relevant advertising are literally at anyone’s fingertips. Rather than sorting through hundreds of search engine results, […]

By Danielle Shive | April 24, 2024

How to Increase the Effectiveness of Direct Mail for Higher Education

College enrollments have been declining over the past 10+ years – and the COVID-19 pandemic accelerated these declines. In 2022, 1.2 million fewer young adults (ages 18 to 24) were enrolled in college. That means many colleges and universities across the country are facing fewer applicants interested in attending and lower student enrollment numbers. Higher […]

By Danielle Shive | March 20, 2024

Warehousing and Fulfillment Services: Your Print Products Game Changer

YGS Print Solutions, a proud company of The YGS Group, is well known for its quality print products. From brochures and flyers to magazines and reports, YGS Print Solutions creates high-quality, consistent products. But did you know that’s only one part of the services we offer? “YGS Print Solutions also has an impressive warehousing and […]

By Danielle Shive | February 21, 2024

Is Direct Mail Still Viable in a Digital-First World?

Digital media has become so ingrained into our day-to-day work and personal lives that it’s hard to remember what life was like before personal computers, the internet, smartphones, and social media. The volume of email increases each year, with an estimated 361.6 billion emails sent every day worldwide. And people are spending more and more […]

By Danielle Shive | January 18, 2024

Magazines Remain Resilient Marketing Tools

Digital platforms may figure prominently in the media landscape today, but print publications continue to demonstrate their value in the marketing mix. Physical media has a certain appeal unparalleled in the online environment: Your organization’s thought leadership articles and relevant advertising are literally at anyone’s fingertips. Rather than sorting through hundreds of search engine results, […]

By Danielle Shive | December 20, 2023

Interactive Print Technologies: The Future of Consumer Engagement

In the digital era, consumers crave engaging and immersive experiences that go beyond traditional product interactions. Enter interactive print technologies—QR codes, Augmented Reality (AR), and Near Field Communications (NFC)—that bridge the gap between physical printed materials and digital interactions. In this blog post, we will explore how these interactive elements are transforming consumer engagement, providing […]

By Danielle Shive | November 16, 2023

Enhancing Senior Living Marketing Strategies with CampaignMail 2.0

In an era where digital marketing has gained significant traction, the role of direct mail might seem overshadowed. However, with innovative solutions like CampaignMail 2.0, direct mail campaigns are undergoing a renaissance, offering unprecedented engagement opportunities that bridge the gap between traditional and modern marketing approaches. In this article, we explore how CampaignMail 2.0 has […]