Beat Rising Postage With Smart Mail Strategies

Direct mail is evolving, with trends leaning toward digital integration through QR codes and personalized, sensory-driven mail pieces. Despite its high engagement and ROI, direct mail campaigns face rising postage costs that impact volume and require smarter, more targeted strategies. To demonstrate a strong ROI, marketers must focus on data-driven targeting, efficient list management, and innovative formats to optimize spending and prove the value of high-end direct mail. YGS Print Solutions has developed innovative solutions to mitigate these expenses while enhancing the ROI of your high-end direct mail campaigns.

CampaignMail 2.0

CampaignMail 2.0 is YGS Print Solutions’ strategy for direct mail. This data-driven approach focuses on intelligent data management, postal optimization, and integration of services to enhance campaign efficiency and reduce costs. It boosts exposure by ensuring the right message reaches the appropriate audience through refined targeting and list management.

Integrating with the U.S. Postal Service’s Informed Delivery offering adds a digital touchpoint to physical mail. Informed Delivery provides recipients with a daily email preview of their incoming mail. By leveraging this, CampaignMail 2.0 can include a representative image and a clickable ride-along image with a call to action, extending your campaign’s reach and engagement.

Smarter Mailing Strategies

Beyond CampaignMail 2.0, YGS Print Solutions offers comprehensive print and mail solutions, managing everything from recipient list services to fulfillment and distribution through our in-house USPS office. This advanced targeting leverages data to simplify, segment, and reach niche consumers, maximizing ROI and reducing waste. Postage cost-saving strategies include expert postal optimization, presorting, commingling, and leveraging the most economical mail classes.

YGS delivers high-quality printing with options for personalization and variable data. We also offer high-end finishes such as embossing and foil stamping, adding tactile and visual impact to mail pieces for increased engagement and campaign success.

Case Studies

YGS Print Solution evolved from a sign vendor for Presbyterian Senior Living (PSL) into a strategic partner that demonstrated the effectiveness of YGS’s Campaign Mail 2.0. This test was prompted by PSL’s need for a strategy to attract prospects after its inconsistent results from direct mail, digital ads, and social media.

The CampaignMail 2.0 solution, integrating print with Facebook, Instagram, Google Ads, and Informed Delivery for tracking, initially yielded 17.6 impressions per piece, convincing PSL to expand its use. This resulted in increased open house attendance and a near doubling of prospect-to-resident conversion rates, with some attendees even bringing their mail pieces to commitment meetings.

Direct mail has consistently proven its effectiveness over the years. However, many clients find it challenging to accurately measure ROI due to the lag between when a postcard hits the mailbox to when action is taken. In contrast, digital marketing provides real-time data and insights right at the marketer’s fingertips,” says Austin Rife, corporate sales executive with Caskey, an integral part of YGS Print Solutions. “With Campaign Mail 2.0, we bring the best of both worlds together, combining the proven impact of direct mail with the real time ROI tracking of digital marketing to create a perfectly synchronized strategy.”

The collaboration between Erickson Senior Living and YGS Print Solutions exemplifies another successful partnership combining human expertise with digital solutions.

Erickson, managing numerous retirement communities, needed an automated marketing storefront. YGS customized its MAP+ (Marketing Automation Portal) solution, enabling Erickson’s sales representatives to personalize, print, and receive on-brand, location-specific marketing materials quickly.

This multifaceted project leveraged various YGS teams—technology, specialty graphics, print production, and fulfillment—to streamline collateral creation and distribution across Erickson’s nationwide operations, demonstrating the efficiency of integrated print and digital solutions. (Data performance is not available as of the publishing of this article.)

YGS Print Solutions empowers its partners to navigate the challenges of rising postage costs by focusing on smart mail marketing strategies. Ready to make your direct mail campaigns work smarter, not just harder? Contact YGS Print Solutions today to explore how Campaign Mail 2.0 and our strategic approach can help you achieve your marketing goals while optimizing your budget.