At YGS Print Solutions, we understand that appeal mailings are more than just paper, ink, and postage. They’re personal stories folded neatly into an envelope—quiet little reminders that a donor matters. Before someone clicks a link or opens an email, a letter can land on their kitchen table and say, “Hey, remember why you care?”

Direct mail is no longer just paper in a mailbox—it’s a strategic, data-powered experience that bridges the physical and digital. With postage costs on the rise, brands are shifting toward smarter, more personalized campaigns that leverage QR codes, sensory design, and precision targeting.

When a patient has a stroke, is preparing to have knee surgery, is diagnosed with cancer, or is facing any of a hundred other conditions and procedures, there is a lot the individual needs to know. Patients and families need to know about medication side effects, how to prepare for anything from a CT scan to a colonoscopy, how to recover as quickly as possible, and what to do if something goes wrong.

College enrollments have been declining over the past 10+ years – and the COVID-19 pandemic accelerated these declines. In 2022, 1.2 million fewer young adults (ages 18 to 24) were enrolled in college. That means many colleges and universities across the country are facing fewer applicants interested in attending and lower student enrollment numbers.